
Blogging, once just an activity, has now become not just a profession but a way of life. There is tons of information out there on ways to get started and how to set up a blog. (I suggest the WordPress tutorials if this is what you’re after). But there is also amazing information about how to make the most of your blog – whether your goal is for it to make money or not. Here are a few of the ones I like the most.
ProBlogger – the bible on everything blog. Some of his once
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Try Something New TuesdaysAt IGC, we love cultivating a community for entrepreneurs to share their knowledge and experiences. Our Try Something New Tuesdays series is the perfect invitation to take the plunge on projects & ideas you’ve always wanted to explore!
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A recent study showed that limiting refined carbohydrates and replacing them with soy and milk protein may help lower blood pressure. How does this translate to your diet? Read below for our guidelines and simple swaps.
Say “no thanks” to refined carbohydrates aka starchy whites:
White bread
White rice
White pasta
White sugar (found in sodas and processed foods like cookies,
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One of my favorite 30 Rock episodes is “Kidney Now.” It is a spoof of the “We are the World” video where the goal of the song’s fundraising efforts is to pay for a kidney transplant for Jack Donaghy’s (Alec Baldwin) father. It is brilliant, hilarious and includes Cyndi Lauper. Seriously, it does not get much better than that. Perhaps this is why I was drawn to the front page story “60 Lives, 30 kidneys, All Linked“ of this Sunday’s New York Times. The article describes an innovative approach to organ matching that is created through READ MORE »

I’ve learned a lot about parenting from being an entrepreneur and vice versa. I detailed some of my lessons a few months ago here. I’m a big fan of crossover advice and transferable lessons. Really, who wants to have to learn the same thing twice? During a recent conversation that I had with a few pregnant entrepreneurs I found myself really driving home the value of leveraging the lessons that entrepreneurship has taught you for parenting. This made me curious about more “crossover” advice. What else do experts see to be true about not only their area of specialty but also their experience of READ MORE »

Some people get it, some people don’t. Some people think they get it but still don’t. If you need help understanding, digesting, or using Twitter here are some great resources for you! Most everyone will learn something from these, even veteran tweeters.
Mom This is How Twitter Works – fabulous and funny graphic article from designer Jennifer Hische
Twitter Video – fantastic video by the folks at Common Craft who make everything dead simple
Twitter Guide Book – an all-things twitter comprehensive guide book from Mashable
The Beginners Guide to Twitter – detailed, up-to-date, and written for non-techies by Michael
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Try Something New TuesdaysAt IGC, we love cultivating a community for entrepreneurs to share their knowledge and experiences. Our Try Something New Tuesdays series is the perfect invitation to take the plunge on projects & ideas you’ve always wanted to explore!
Read, bookmark and share!
There are two things urban gardeners are short on: space and time. The Urban Garden, brainchild of Bill Arquitt, resolves both of these issues, making it efficient and simple to plant a vegetable garden with up to 55 plants in a 3-foot deep by 4-foot wide footprint.
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This past weekend I had two conversations with good friends about what it takes to cultivate a new adult friendship. Many of us have friends from childhood, college and our twenties but as we get older making new friendships can be the result of convenience (through work, an interest, children). I have found that I have become incredibly selective in new friendships as I feel my time is both limited and valuable. As a result, I have cultivated a few adult friendships that I let fizzle out. The reasons ranged from realizing we had little in READ MORE »

Given that the vast majority of companies are self-funded, it makes sense that many entrepreneurs choose to start their businesses on the side and grow them slowly over time.
Some moonlight in their new venture while holding down a traditional corporate gig, or use larger and longer freelance projects where the work might be ho-hum to balance out a growing portfolio of smaller, more exciting clients. Others rely on temp work or day jobs to cover their living expenses while they’re starting up a seedling business.
But at the same time, having this crutch can also make you feel as if your business isn’t yet “real” and READ MORE »

This infographic from Cosmetology School speaks for itself. So interesting.

Thanks to @awesomepeter for sharing!
-Adelaide
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Facebook ads are a moving target. They are powerful business tools whose features and options are constantly changing. Here are several helpful resources to make sure you get the MOST from your Facebook advertising campaigns. Read these articles and be a pro in no time.
How to Advertise on Facebook – a entry primer from Inc. Magazine
5 Steps to Successful Facebook Advertising – the next step of detail from Duct Tape Marketing
10 Rules for Advertising on Facebook – a very detailed post from Business Insider
Advertising Via Social Networks – a helpful primer and pro/con list from Design Sponge Biz
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Two of my heroes — Amy Abrams and Adelaide Lancaster, co-founders of In Good Company Workplaces — recently asked me for help with a common public speaking problem.
They’ve been speaking a lot about their great new book, The Big Enough Company, and wanted advice on what to do when you show up to give a particular speech and find out that it’s angled wrong for your audience.
Sometimes You Know Too Much
Ad and Amy’s core audience is women entrepreneurs. But when you know READ MORE »

This column is all about creating and honoring “the big enough company”, that is – one that is grown purposefully and in accordance with particular goals, rather than one that pursues growth for growth’s sake.
In our super-sized culture we’re programmed to look at status symbols, accumulation, and consumption as markers of success. But the truth is that success is not about size, it’s about satisfaction. Instead of automatically continuing to grow, entrepreneurs today are getting wiser about identifying their unique goals and needs and then build a business that’s big enough to support them.
Exploring the rewards of entrepreneurship
Defining your READ MORE »

Sometimes our commitment to the ways things are overshadows good decision making. Maybe it’s the whole ‘devil you know is better than the devil you don’t’ kind of thinking. Or maybe it’s that even good change can be annoying and distracting. In any case, this tendency can be particularly dangerous for those of us who work for ourselves. We don’t have bosses or organizations to pressure us into changing our outdated or nonsensical ways. We are in charge – for better and for worse.
In order to challenge myself and keep my own bad habits in line, I came up with this list of READ MORE »

Bookkeeping is a task that is hated, or at least avoided, by most entrepreneurs. Many experts say this aversion comes from a lack of basic understanding and comfort with the principles and value. I thought it’d be helpful to start this tax year with the right attitude. So we are scaling it way back and starting at the very beginning with these helpful resources.
Bookkeeping 101 via You Tube – You can’t beat the simplicity of this 10 minute video
Bookkeeping 101 – terrific overview via Design Sponge Biz Ladies
Small Business Bookkeeping: Getting Started – the first in a treasure trove of resources by Dawn Fotopulos
Bookkeeping READ MORE »

***Since we are always on the lookout for advice & tips to make managing our social media presence easier, we found a fantastic guide for building your WordPress website by Cody McBurnett, founder, Loki Loki Marketing by Design. We hope you find her advice as helpful as we did!*** My clients want a website that looks beautiful, engages their audience, and highlights their product/service… But they also want one that they can manage on their own without having to learn a whole new skill set or pay someone each and every time they need to post to their blog or update their hours. This is why I work with WordPress: READ MORE »