Book

The Big Enough Company

In the land of business books, it’s a breath of fresh air.

Bo Burlingham, editor-at-large of Inc. magazine and author of Small Giants: Companies That Choose To Be Great Instead of Big

 

…smart, accessible guidance about how entrepreneurs can shape their work lives to build a sense of control, success, purpose–and happiness.

Gretchen Rubin, author of the best-selling book, The Happiness Project

 

A must-read for entrepreneurs who want to grow their companies to the next level wisely and purposefully.

Donna Fenn, author of Upstarts: How GenY Entrepreneurs are Rocking the World of Business

 

…lays out a clear roadmap for success as you define it, personally and professionally. Whether starting your business, or taking it to the next level, this book will give you answers.

Cali Williams Yost, CEO of the Flex+Strategy Group/Work+Life Fit Inc., and author of Work+Life: Finding the Fit That’s Right for You

 

The Big Enough Company

In the land of business books, it’s a breath of fresh air.

Bo Burlingham, editor-at-large of Inc. magazine and author of Small Giants: Companies That Choose To Be Great Instead of Big

 

…smart, accessible guidance about how entrepreneurs can shape their work lives to build a sense of control, success, purpose–and happiness.

Gretchen Rubin, author of the best-selling book, The Happiness Project

 

A must-read for entrepreneurs who want to grow their companies to the next level wisely and purposefully.

Donna Fenn, author of Upstarts: How GenY Entrepreneurs are Rocking the World of Business

 

…lays out a clear roadmap for success as you define it, personally and professionally. Whether starting your business, or taking it to the next level, this book will give you answers.

Cali Williams Yost, CEO of the Flex+Strategy Group/Work+Life Fit Inc., and author of Work+Life: Finding the Fit That’s Right for You

 

About The Big Enough Company

 

 

All entrepreneurs start their companies because they think it will give them freedom—freedom to work on their own terms, be their own bosses, and create a company that meets their needs. But so often the opposite happens, and they end up building businesses that, while profitable, fall short of their original goals and motivations, leaving them unsatisfied and unfulfilled.

The Big Enough Company explores how to grow your enterprise in a way that sustains your own personal goals and needs, not someone else’s standards. Drawing on the true stories of nearly 100 entrepreneurs, as well as their own experiences, Lancaster and Abrams guide readers through the best principles that really matter when you work for yourself. This book empowers entrepreneurs to ignore popular “wisdom” and peer pressure to take charge of their businesses in a way that will help them succeed on their own terms.

 

Buzz
 

The Big Enough Company is loaded with invaluable tips, sound advice, hard-earned lessons, inspiring stories, and cautionary tales for women seeking to build a business they will love—and for men who want to know what’s missing from traditional approaches to entrepreneurship. In the land of business books, it’s a breath of fresh air.

Bo Burlingham, editor-at-large of Inc. magazine and author of
Small Giants: Companies That Choose To Be Great Instead of Big

 

Great work is an important element for a happy life, and The Big Enough Company gives smart, accessible guidance about how entrepreneurs can shape their work lives to build a sense of control, success, purpose–and happiness.

Gretchen Rubin, author of the best-selling book, The Happiness Project

 

In a day and age where too many so-called experts tout hyper-inflated “success” tips and “guaranteed” growth strategies ad nausea, this book serves as both a reality check and a breath of fresh air.

Scott Gerber, Author of Never Get a “Real” Job, Founder of the Young Entrepreneur Council

 

The Big Enough Company assembles an all-star cast of female entrepreneurs who will inspire you with the courage to build a company on your own terms. A must-read for anyone thinking about dipping their toes into startup waters, as well as for seasoned entrepreneurs who want to grow their companies to the next level wisely and purposefully.

Donna Fenn, author of Upstarts: How GenY Entrepreneurs are Rocking the World of Business

 

I wish I had this book when I first became an ‘auntrepreneur!’ What a bevy of inspiration this book is. It goes straight to the top of my list of recommendations for any woman ready to live her dream by starting her own business – of any size.

Melanie Notkin, Founder, Savvy Auntie and author of Savvy Auntie: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and All Women Who Love Kids.

 

The Big Enough Company lays out a clear roadmap for success as you define it, personally and professionally.  Whether starting your business, or taking it to the next level, this book will give you answers.  I’ve been running my consulting business for more than 12 years, and it helped me!

Cali Williams Yost, CEO of the Flex+Strategy Group/Work+Life Fit Inc.,
and author of Work+Life: Finding the Fit That’s Right for You

 

Reading this book is like spending the day with 100 inspirational women in one room. The Big Enough Company is an invaluable resource that will have entrepreneurs at any level shouting ‘Yes I can!’

Ellen Diamant, co-founder of Skip Hop, Inc.

 

 

About the Authors

Amy Abrams and Adelaide Lancaster are the founders of In Good Company, a collaborative workspace for women business owners in New York City. In addition to their entrepreneurial ventures, they also work as consultants and business advisors, and their work has been features in The New York Times and on MSNBC.

Amy is the founder of Artists & Fleas, a marketplace for emerging artists, designers and vintage collectors in Brooklyn. She and her husband live in New York City.

Adelaide is a contributor to The Huffington Post, Daily Muse and a member of the Young Entrepreneur Council. She and her family live in Philadelphia.